Industry Rallies for Relief Amid LA Wildfires

Amid the devastating wildfires raging across Los Angeles County, businesses are stepping up to help affected communities. With over 9,000 structures damaged and tens of thousands of people displaced, this has become one of the largest natural disasters in LA’s history.

In addition to prioritizing the safety of employees, operators in the region are spearheading relief efforts by providing essentials such as water, food, and first-aid supplies to evacuees and firefighters. State regulators are also offering disaster relief to affected businesses, underscoring the urgent need for industry-wide support.

This blog highlights the industry’s response to the crisis, relief initiatives underway, and how businesses can seek regulatory assistance. For a full report, check out MJBizDaily’s original article.

1. Businesses Leading LA Wildfire Relief Efforts

As the wildfires continue to spread across Southern California, several companies have quickly mobilized to aid both first responders and displaced residents.

a. Gelato Canna Co.

San Diego-based Gelato Canna Co. is delivering pallets of its newly released Gelato spring water to various relief sites, including:

• The Rose Bowl in Pasadena, where Eaton Fire response teams are stationed.
• The Pasadena Civic Center.
• The Dream Center in Los Angeles, which is sheltering evacuees.

George Sadler, CEO and co-founder of Gelato Canna Co., emphasized the company’s commitment to community relief:

“Community is first and foremost to Gelato, so having the ability to bring some sort of relief to those affected by the fires is the least we can do.”

The company plans to continue delivering water and essential supplies as long as the crisis persists.

b. The Artist Tree

The Artist Tree, a retailer with locations across Los Angeles, has set up donation boxes at its stores in Koreatown, West Hollywood, and Hawthorne. The collected items—including canned food, water, toiletries, and blankets—will be delivered to shelters and relief centers throughout the city.

By rallying their customers and local communities, businesses like The Artist Tree are playing a vital role in supporting those affected by the wildfires.

2. State Regulators Offer Disaster Relief

Recognizing the potential impact on businesses, the California Department of Control (DCC) is offering disaster relief to licensees. Businesses affected by the wildfires can request temporary regulatory waivers to help maintain operations during the crisis.

How to Apply for LA Wildfire Relief:

• Contact DCC: Businesses can email or call 1-844-612-2322 for assistance.
• Regulatory Waivers: Affected license holders may apply for waivers that temporarily lift certain regulatory requirements, providing flexibility during the recovery period.
• Future Updates: The DCC is expected to release more information on its website to guide businesses through the relief process.

David Hafner, a spokesperson for the DCC, stated:

“We will be posting information on our website for licensees who have been affected by the fires and they can learn more about disaster relief.”

For detailed guidelines on disaster relief for businesses

3. Impact of the Wildfires on Businesses

While most retailers in Los Angeles are located away from high-risk coastal areas like Pacific Palisades and Malibu, businesses near Altadena and Pasadena remain on high alert. As of Thursday, nearly 180,000 residents were under mandatory evacuation orders, and 367,000 customers were without power due to high winds and public safety shut-offs.

a. Business Closures and Employee Safety

• Rise Pasadena, a dispensary operated by Green Thumb Industries, temporarily closed due to its proximity to evacuation zones.
• Mammoth Distribution, headquartered in North Hollywood, confirmed that all employees were safe and accounted for, with no reported damages to its facilities.
• Catalyst Co., which operates 29 stores across Los Angeles, reported no issues but remains vigilant.

Wesley Hein, president of the California Distribution Association and an executive at Mammoth, highlighted the emotional toll of the disaster:

“None of our employees have lost their home… But I believe everyone in the city, our team included, have friends or family who have lost their homes, so it’s an incredibly emotional time for all.”

4. The Road to Recovery

As firefighters work to contain the two largest outbreaks—the Palisades Fire and the Eaton Fire—businesses and residents face a long road to recovery. The economic toll from the disaster could exceed $50 billion, according to The New York Times.

operators, many of whom are small businesses, will likely face additional challenges in the coming months, from operational disruptions to supply chain issues. However, the industry’s quick response to the crisis demonstrates its resilience and commitment to community support.

In the meantime, businesses can continue to contribute to relief efforts by:

1. Donating essential supplies to local shelters and relief centers.
2. Supporting affected employees through financial aid and counseling.
3. Collaborating with local authorities to ensure safe operations and community outreach.

Industry Steps Up in Times of Crisis

The ongoing wildfires in Los Angeles have brought devastation to thousands of residents, but the swift response from the industry shows the sector’s dedication to supporting local communities. From providing essential supplies to seeking regulatory relief, businesses are playing a crucial role in disaster response efforts.

As the situation evolves, staying informed and prepared is key for operators in affected areas. Businesses in need of disaster relief can contact the California Department of Control (DCC) for assistance.

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To stay updated on wildfire relief efforts andindustry news, check out MJBizDaily’s full article. Learn more about California law today.